Hiring an AI activation for your trade show: how it works and how you stay in control

AI at your booth draws attention. Many event and marketing teams still hesitate. They wonder whether the AI will create something off-brand, and what happens to their guests' photos.

Below you'll find how an AI activation works, how you stay in control, and when a version without AI suits you better.

What an AI activation does

Our live print station has three AI modes. In all three, the guest takes home a printed piece with your logo on it.

AI Portrait

The guest takes a photo at the station. AI redraws that photo in the style you chose beforehand, for example as a model on a magazine cover or as a sports card in an action pose. We print the portrait with the guest's name, ready in seconds.

AI Illustration

Here AI draws the photo as a character in your brand's world, for example in minimalist pop art in your brand colors, with your tagline underneath.

AI Text

This mode needs no camera. The guest answers a few questions you write with us, and AI writes a personal line from the answers. At an onboarding day the question might be: "What are you most excited about?" An answer like "Your curiosity will build tomorrow." gets printed under your logo.

How you stay in control

You set the boundaries beforehand:

1. You choose the style. We set up the AI style based on your brand and event, and you approve it.
2. You approve samples. Before the event you see examples of what guests will get. We go live once you sign off.
3. You decide the questions. For AI Text we write the questions together, matched to your event goals.
4. Your logo is on every piece. Every printed piece carries your company or event logo.

Prefer no AI?

For some brands, even AI within set boundaries goes too far. Banks, insurers, healthcare and government often choose Predesigned mode instead. You send us the designs beforehand, guests pick one and add their name. There's no camera and no AI, and every piece that prints is one you already approved.

Your guests still get a personalized giveaway, and your booth stays busy.

Privacy and GDPR

Guest photos are personal data. This is how we handle them:

• We use photos only to create the guest's piece.
• We never use photos to train AI.
• We never share or sell photos.
• We delete everything automatically 30 days after your event.

You'll find the details in our privacy policy.

What an AI activation costs

An AI activation with the Print Station starts at €1,650 for up to 70 pieces and €1,950 for 70 to 150 pieces, excl. VAT and the item price. We bring the station, a host, setup and teardown. See all prices in one place.

When to choose AI

Choose AI if you want every guest to get something unique and your brand can be playful within clear boundaries. Guests like to show their portrait to colleagues and on social media. At tech shows from Amsterdam to Las Vegas, a portrait in pixel art or isometric style works well.

Choose Predesigned if you have strict brand guidelines or work in a regulated sector. Not sure? Get in touch and we'll think it through with you.